SEO Tips and Tricks
SEO TechniqueGoogle SEO Guide
Mississauga
Toronto Bing Optimization
Target only a few keywords or key phrases per page
• Use unique <title> tags on each page
• Use unique <meta> description tags on each page
• Use one <H1> heading tag on each page
Use descriptive text in navigation links
• Create content for your human visitors, not the Bing web crawler
• Incorporate keywords into URL strings
Use the <rel canonical> tag to help engines understand which duplicated pages
should be indexed and have value attributed to them
Ensure content is laid out in a logical hierarchy
Ensure content is well linked to with internal links
Ensure a clean, keyword rich URL structure is in place
Ensure URLs contain no extraneous parameters where possible (sessions, tracking, etc.)
Create both HTML & XML sitemaps for humans and search crawlers respectively
Ensure JavaScript/Adobe Flash Player/rich media does not hide links from crawlers
Inside the <head> code
Titles should be unique, relevant, and approximately 60 characters long
Descriptions should be unique, relevant, grammatically correct, and 160 or fewer characters
Must have only one title and description per page on my site
Inside the <body> code
<ALT> tags should be available for all content-related images. They should contain content that explains the image and uses targeted keywords
Ensure the keyword targeted by your page appears within the actual content of the page
Use targeted keywords in anchor text when pointing links to other internal pages
Content
Ensure content is built based on keyword research to match content to what users are searching for
Ensure a dedicated down-level experience exists to enhance discoverability of content held in rich media
Ensure as much written content as possible is kept out of rich media and images
Produce deep, content rich pages; be an authority for users by producing excellent content
Set a schedule and produce new content frequently
Be sure content is unique – don't reuse content from other sources
Use 301 redirects to transfer value to new pages when content is moved or retired
Use 404 error pages to help cleanse old pages from search engine indexes
Links
Plan for incoming & outgoing links – plan how to encourage users to link to content
Create a plan to manage internal links ensuring the engines see deeper content
Create a social media plan to promote content via social spaces
Be sure to manage anchor text to help define content inside the site
Avoid buying links in an attempt to influence search rankings
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